Most products are built to acquire.
Few are built to keep.
I'm Melissa Williams. I work at the intersection of growth, product, and content, which means I can see the whole picture, not just my piece of it.
View my workLooking for a consultant? Visit productcharm.com
Not a pivot. An accumulation.
Meet MelBot
Not sure if I'm the right fit?
Describe the role you're hiring for. MelBot will pull the most relevant experience, be honest about where things line up, and flag where they don't. Built it myself. Worth trying.
The difference
The fastest thing you can ship is a better experience.
Here's a before/after from a first-login empty state, one of the highest-stakes moments in the funnel and one most teams underinvest in.
Getting Started
No data to display.
Your dashboard will update when data is added.
I've worked across growth, marketing, and product with companies including Meta (contract), Intuit (contract), and Bishop Fox, building onboarding flows, content strategies, and systems that help users move forward instead of drop off.
The work spans Growth PM, PMM, and content design. The through-line is the same: find where the friction is, understand why it's there, fix it.